NHS Better Health - Production
STEP BY STEP OF MY PRINT ADVERT 1) I have chosen a navy blue background, this is because we associate the colour blue with boys, so they will be attracted to the poster immediately. Of course, I am not just aiming this poster at boys, this can be gender neutral. 2) Including the NHS logo implies which company i am designing the product for. If I wasn't to do this, then readers would be confused to what they're getting themselves into. 3) I have inserted an image of a man that's "in-shape" to entice the audience into wanting to stay healthy. 4) I have also added a "cheesy" slogan to grip the reader in being motivated to start the gym. These are snippets of what my NHS advert will look like. I have decided to base the advert around fitness due to the "Better Health Campaign" brief. 1) For my first shot in my advert (top left), I have decided to use an establishing shot. This is a good way to introduce the character at the beginning and to gi...