CANON: Journeys - Pre-Production - Investigation and Analysis
RESEARCH INTO EXISTING PRODUCTS
AUDIENCE PROFILE
NHS - Better Health - Post Production
NHS FINAL PRODUCT PRINT ADVERT SURVEY PRINT ADVERT SURVEY RESPONSES: Most of the feedback I received was very positive. For example, my audience liked how the colour scheme stood out with the background and how the colours also contrasted between the background and the text and also how the link between the background colour and NHS logo was made. Something I could improve for next time is using an image of the character instead of a generic image, this was noted a lot in feedback from my peers.I would do this because it would relate to the TV advert better. Originally, i did plan to use an image of my character but they were not available at the select time. Another area where I can improve on is replacing the large URL with a QR code. I would do this as it would be less of a hassle to scan a QR code than to type a large website address into the computer. TV ADVERT SURVEY RESPONSES I was given a mixed response to my TV advert. A lot of this was due to the lack ...
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