NHS - Better Health - Post Production

NHS FINAL PRODUCT 

PRINT ADVERT SURVEY

PRINT ADVERT SURVEY RESPONSES:

Most of the feedback I received was very positive. For example, my audience liked how the colour scheme stood out with the background and how the colours also contrasted between the background and the text and also how the link between the background colour and NHS logo was made. Something I could improve for next time is using an image of the character instead of a generic image, this was noted a lot in feedback from my peers.I would do this because it would relate to the TV advert better. Originally, i did plan to use an image of my character but they were not available at the select time.  Another area where I can improve on is replacing the large URL with a QR code. I would do this as it would be less of a hassle to scan a QR code than to type a large website address into the computer.

TV ADVERT SURVEY RESPONSES 

 

I was given a mixed response to my TV advert. A lot of this was due to the lack of continuity, but I did this on purpose to show that they were filmed on "different days" but that will need to made clearer next time as there is no indication of that. I have mostly used the gym as it is based around fitness and wellbeing so most of the shots were fit for purpose. Maybe, I could've shortened some clips as nobody likes to watch a advert due to boredom, especially if they are around 1-minute long. 

EXPLAINING PHOTOSHOP TOOLS